Brands are using AR to create interactive, immersive experiences that bridge the gap between online and physical shopping. Users can try on products virtually, visualize furniture in their own rooms, or take virtual property tours. This kind of interactivity can enhance customer engagement and lead to more informed purchasing decisions.

The integration of AR in web apps is facilitated by WebXR and other AR frameworks, enabling developers to create these immersive experiences directly in the browser without the need for specialized apps.

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