Motion design principles guide users through a site intuitively, using subtle cues like animated buttons, transitions between sections, and loading animations. These effects create a sense of flow, making the website more engaging and reducing bounce rates. Libraries like GreenSock and Framer Motion are often used to implement these animations seamlessly, providing smoother user experiences.

Motion UI also enhances brand storytelling by making each interaction more meaningful. Businesses can capture attention and communicate messages through animations, which helps users remember and revisit the site.

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